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Jade Mills | IARP Journey to the Top – LA Edition

Jade Mills | IARP Journey to the Top – LA Edition

It’s one of those beautiful California springtime mornings where the faint scent of flower blossoms lay lazily in the air, and the sun gently warms your face. We begin to walk up the driveway as the large white gates to the Beverly Hills home start to open as if it’s yawning itself awake slowly. We are greeted midway to the house by a dapper young man, smartly dressed, with a warm smile and friendly disposition. He helpfully gathers some of our equipment bags as he leads us up and into the house.

We are offered water and coffee as we begin to unpack and set-up for our interview. The background noise is that of faint laughter coming from one of the rooms in the back of the house. Suddenly, the sound of high-heels on the wood floors grow as we hear someone enter the room from behind us. We turn as a beautiful blonde, perfectly put together with a gentle smile, walks in. She stretches out her hand and with a soft, angelic-like voice, introduces herself as Jade Mills.

For anyone who has met Jade, they will agree that she has an uncanny ability to make someone instantly feel comfortable in her presence. With her matriarchal gentility and advice governed words, it’s clear why she’s the go-to real estate professional in Southern California. She has been working full time in real estate since the ’90s and has had a long and impressive career since. With 5 Billion plus in career sales, ranking as the #2 real estate agent in the nation, and distinguished as the #1 agent in the Nation for Coldwell Banker. Jade is an expert in luxury properties, serving the needs of real estate buyers and sellers throughout Los Angeles. She was named the International Ambassador for Coldwell Banker in recognition of her established alliances and global relationships with International markets and her development of Jade Mills Worldwide. Jade also holds the title of Co-Chairman of the International Luxury Alliance, which is an elite network of professionals focused on the highest level of client service and business integrity.

It’s evident from the start of our interview that Jade values her family and loves her profession as she proudly reveals, “I love real estate. It’s the best job you can have, but it’s still a lot of work. I also have three of my four children working with me now. I think that one day they’ll take over for me. Not soon, but in the future.” She laughs slightly, knowing she is not ready to hang up her hat anytime soon. With as much passion and dedication to her legacy, as when she first started, she explains, “Real Estate is 22 hours a day, I even do deals in my sleep.” She laughs and explains that occasionally she will even wake up in the morning questioning if whether the deal she just made was real or just a dream. It truly shows how much she cares about her work. She lives, breathes, and even dreams it!

The part about Jade the truly stands out the most, aside from family values, is her integrity. She touches base on what it means to be successful, which is always doing the right thing for your clients. “I think that integrity plays the biggest part of being successful in any business. When you do the right thing, you are honest with your clients, and you are not just looking at the money you are going to make, you will always be successful if you work hard.” Jade will even discourage her clients not to buy properties if she doesn’t think they will be happy there. Jade explains, “There have been many times when my clients have wanted to buy next to a freeway or to a busy street, and I discourage them from that purchase. Also, there have been times when the market wasn’t right, and I would tell my clients isn’t the right time; you should wait a year, two years, three years. And they waited, and their properties were worth way more money.” Also, in order to do the right thing by your clients, you must be knowledgeable about the neighborhoods you are working in. “Knowledge is everything when you’re selling because you really need to know everything about a neighborhood. You need to be out there every day working, so you know exactly which clients are looking for what. The right agent is going to tune in to who their clients are and what they want.”

Jade also shared with us her advice to those starting in the business, “Your own database is the best place to start. You really have to take advantage of every situation; your children’s schools, your church, your charities, the grocery store, share with everyone that you are in real estate. Even when you’re going to the market no matter where you are, you need to talk about real estate. Somebody in line at the market might be talking about real estate and if your nice and friendly people don’t mind talking with you about it. I got a listing at the grocery store, so you have to really listen and pay attention when people are talking about real estate. I mean there was somebody that I was talking about real estate at lunch one day, and the table next to me said oh you sell real estate I’m going to be selling my house. And so I went for that listing. So you have always to be listening.”

Also, self-promotion was something she was never keen for until her husband went ahead and put an ad on the back of the playbills anyway. “My husband always encouraged me to do personal advertising even though I fought him on it. I would always say I don’t want to do that. I’ll advertise my client’s house, but I don’t want to do self-promotion. But he overrode that, and he started putting my information on the back of the playbill. So when you go to the opera, when you go to the theater, the back page would be something about me. Sometimes it was my picture, or maybe a quote or something. Anyway, it turned out my husband was right! I got so much name recognition. I got so many people contacting me and sold so many more properties because of that. So self-promotion and advertising are essential for your road to success.”

It’s hard not to adore Jade. From the start to the finish of our interview, she showed the utmost respect to our crew. She took the time to ask questions about our lives, and she made us feel not only welcomed but seen. Her closing words to us were those of what it means to be successful to her, “Being successful means you have accomplished something you are proud of. The best compliment I can receive is when a client says I did a good job, that I went above and beyond to do a great job for them.” Even at the end, she continued to inspire us to be our very best and to operate in this world with integrity. Alas, it’s safe to say that when we list a property, she will be the first real estate agent we call.

Follow Jade Mills:
@jademillsestates

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Santiago Arana | IARP Journey to the Top – LA Edition

Santiago Arana | IARP Journey to the Top – LA Edition

We wait in the elevator as it climbs to the top of the beautiful Brentwood office building. Video and photography equipment hanging loosely off our shoulders as we push our way from the elevator and into the hallway. The doors in front of us read “The Agency.” We are about to walk into one of the most creative, modern, and successful real estate agencies in the nation. However, what we’re buzzing about is what’s waiting behind those doors for us, the Principal and Partner of The Agency, Santiago Arana.

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Jay Luchs | IARP Journey to the Top – LA Edition

Jay Luchs | IARP Journey to the Top – LA Edition

With our calls dropping and text messages being passed back and forth at a snail’s pace; the dramedy of trying to give directions to someone you have limited contact with ensues. Anyone who has spent time driving the winding hills of Laurel Canyon in Los Angeles can relate to the frustration of the horrible cell phone service. However, adding to that, we admit that we mistakenly scheduled the interview for 5 pm, on a weekday, in Laurel Canyon. Yes, we know. We know! If you are familiar with Los Angeles, or this area, I can imagine you’ve just felt some sort of rush hour PTSD at the thought. About an hour or so goes by until we finally are able to navigate and direct the commercial real estate mogul, Jay Luchs, to the interview location. Slightly stressed and a bit anxious that he had been driving around for that long, essentially lost in the hills, we rush to the gate to greet him. We begin to express our apologies, but before we can continue, he starts laughing. Neither annoyed nor disgruntled he explains that during this fiasco he turned on to a street and he saw chickens crossing the road. “I’m serious you guys! There were actually chickens, crossing the road. Look, I took a video of it!” He opens his phone and shows us a video where you indeed see chickens on the road and can also hear Jay’s muffled laugh coming through the phone recording.

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Shawn Elliott | IARP Journey to the Top – LA Edition

Shawn Elliott | IARP Journey to the Top – LA Edition

Parking on the historic Laurel Canyon street, the ghosts of rock n roll royalty coupled with the faint spirit of the 60s and 70s hippie haven era, envelops us. Back in its hay day, Laurel Canyon was one of rock music’s most legendary LA neighborhoods. Home to countless famous musicians, who defined the very essence of the Sixties California sound. They included Neil Young, Carole King, Leon Russell, Stephen Stills, Leonard Cohen, Judy Collins, Don Henley, Glenn Frey, Jimmy Webb, and members of The Animals, and The Turtles. Director and writer Lisa Cholodenko once described Laurel Canyon as “Kind of lazy and kind of dirty and kind of earthy and sort of reckless.” Today, that free-spirited flower power vibe still lingers faintly in the air like a whisper, albeit hard to hear over the honking horns from LA traffic avoiders. The route is now filled with locals, evading the 101, trying to get into the city before having to text their bosses, “I’m sorry, I’m going to be late, traffic is horrendous!”

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David Parnes | IARP Journey to the Top – LA Edition

David Parnes | IARP Journey to the Top – LA Edition

DAVID PARNES | IARP Journey to the Top - LA EditionOn a warm spring afternoon, in the illustrious Hollywood Hills of California, David Parnes lays easefully on his back, touting off witty remarks from a contemporary-styled white couch. His light-hearted...

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10250 Constellation Blvd  |  Los Angeles, CA 90067
info@iarp.com | (310) 691-5476 
Business Hours: Monday-Friday, 8am-4pm PST

Stay Connected

10250 Constellation Blvd
Los Angeles, CA 90067
info@iarp.com
(310) 691-5476 
Business Hours: Monday-Friday, 8am-4pm PST

Stay Connected

10250 Constellation Blvd
Los Angeles, CA 90067
info@iarp.com
(310) 691-5476 
Business Hours: Monday-Friday, 8am-4pm PST